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Who We Are: We are driven to create and share innovative brain health and wellness tools... because everybody deserves a healthier brain.As an adaptive, creative, inquisitive, and open-minded organization, we excel in educating others and are bold in sharing our personal experiences in brain health and wellness.
Mission: To provide hope through online coaching, a supportive community, and a suite of tools, technologies, and supplements.
Vision: To become the preeminent and authoritative source for information and tools promoting brain health and wellness.
Tagline: Tools for a healthier brain.The tagline is the most succinct expression of what BIPRI does. It frequently appears with the logo in order to introduce and reinforce the brand.
Core Belief: Everybody deserves a healthier brain.The core belief is the most succinct expression of what BIPRI believes. It can be used as a sign-off in emails or as a statement of our philosophy. We never say “healthy brain” when using the Core Belief, as that’s a blanket statement not realistic for every individual we serve.
Company Name: Correct: BIPRI Incorrect: BiPri Incorrect: Bipri Incorrect: BIPRI, LLC
Clinic Name: Correct: The BIPRI Brain Wellness Clinic Incorrect: The BIPRI Brain Clinic (or any other variants)
Brain Scan Device Name: Correct: The Brain Scan Helmet by BIPRI Correct: The Brain Scan Helmet Incorrect: Brain Helmet Incorrect: The Brain Scan
Scan Name: Correct: The BIPRI Brain Scan Correct: The BIPRI Baseline Brain Scan Incorrect: BrainScan
AP StyleUse AP Style.
Links: Try to embed hyperlinks in content-rich words and phrases. Avoid “Click here,” “Learn more,” etc., as possible. External links should always open in a new window. Internal links should almost always open in the same window. An exception may be made if it is probable that the user is streaming audio or video on the current page.
Phone Numbers: Phone numbers should be formatted as follows: (888) 549-5519
Tone of Voice
Beliefs: Everybody deserves a healthier brain.
Questions to Ask Before Writing
Readability: Aim for a Flesch-Kincaid readability score between 60 and 80 (minimum). The level can be easily comprehended by 12-15 year-olds. The higher the score, the easier the reading. Test content here: https://www.webfx.com/tools/read-able/.
BIPRI Do not preface a BIPRI-branded product with “BIPRI.” Correct: Optimal Brain and Body Performance Incorrect: BIPRI Optimal Brain and Body Performance Incorrect: BIPRI’s Optimal Brain and Body Performance
Brainceuticals When writing about a Brainceuticals product… Correct: Brainceuticals Brain Focus Bar Correct: Brain Focus Bar by Brainceuticals Incorrect: Brainceuticals’ Brain Focus Bar
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